Click the ad to open the original PDF.
Print Advertising · Case Study-Led
Panduit SmartZone: Save Energy and Increase Cooling Capacity
Every vendor in the data centre space promises savings. This ad skipped the promise and went straight to the receipts.
| Client | Panduit |
| Product | SmartZone™ DCIM Cooling Optimization with SynapSense® |
| Format | Full-page print ad (EMEA) |
| Audience | Data centre operators, colocation providers, and facilities leaders |
The Brief
Cooling is one of the biggest energy costs in any data centre, and operators are skeptical of anyone claiming to cut it. The goal was to generate qualified interest in Panduit’s wireless monitoring and cooling control solution by making the ROI impossible to ignore.
The Big Idea
Put ROI in the palm of their hand. The hero image is a glass sphere with “ROI” at the centre, orbited by the solution’s five-step cycle: Assess, Monitor, Optimize, Control, and Maintain. Below it, a real colocation case study does the persuading: a 7,000 m² facility with 3,119 sense points.
Creative Choices
- Case study numbers set as big as the headline: $597,000 in total energy savings, 3.5 kW in annual savings, and a 12-month return on investment.
- A headline claim of up to 50% cooling energy savings, backed on the same page by real-world proof.
- A simple ROI cycle diagram that explains the methodology in five words, so the offer reads as a proven process rather than a black box.
- A dedicated campaign URL (panduit.com/coolingoptimization) and regional EMEA contact details for trackable response.
Claims get skimmed. Case study numbers get circled.