Portfolio
Content Development Examples
A closer look at the e-books, white papers, byline articles, case studies, and sales tools built to educate buyers, earn trust, and move audiences from curious to converted. Each example below reflects work I personally wrote, designed, or led as primary contributor. Click into any project below to see the full example.
E-Book Series
Steadfast: The SMB Cloud Handbook, Part 1
A 12-page gated handbook that cut through cloud jargon for small and mid-sized businesses and kicked…
Contributed byline article
Build or Buy Your Data Center? Same Dilemma, New Facts
A contributed feature in The Data Center Journal that made the case for colocation over building…
4-page white paper with embedded case studies
Panduit + IDG White Paper: Transform Your Data Center from Basic to Strategic
A sponsored IDG white paper that combined third-party credibility with two Panduit customer case studies.
Long-form vertical infographic (UK/GB edition)
Panduit: The Road to Intelligent DCIM Infographic
A long-scroll infographic that turned a complex software category into a simple, stat-driven journey.
8-page pre-release product bulletin
Panduit VeriSafe: Pre-Release Product Bulletin
A pre-launch product bulletin that built demand for a new electrical safety product before it was…
8-page case study
ServerCentral: PreEmptive Solutions Harnesses the Cloud
A customer case study showing how moving from AWS to a dedicated private cloud delivered 5-7x…
DCIM Solution Brochure
Panduit: Total Empowerment with SmartZone Power Management
An 8-page solution brochure that positioned modular, fast-payback DCIM against oversized, slow-to-deploy competitors.
19-page downloadable e-book
Executive Resume: 7 Secrets of Response-Generating Executive Resumes
A 19-page B2C e-book that positioned the executive resume as a personal sales tool and guided…
Promotional Solution Brochure
OpenMetal: A New Era in the Cloud Saga
A comic-book-style product brochure that turns OpenStack private cloud into a story worth reading.
Downloadable buyer's guide
Executive Resume: 7 Tips for Selecting an Executive Resume Writing Firm
A bottom-of-funnel buyer's guide that helped executives choose among 1,000+ resume writing firms.