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Product Marketing · Pre-Launch Content
Panduit VeriSafe: Pre-Release Product Bulletin
The best time to start selling a new product is before it ships. This bulletin got the market ready for VeriSafe.
| Client | Panduit |
| Product | VeriSafe™ Absence of Voltage Tester (patent-pending) |
| Format | 8-page pre-release product bulletin |
| Year | 2016 |
The Brief
Build awareness and early demand for a brand-new safety product with electrical engineers, safety managers, and specifiers, while it was still pre-release. It had to educate the market on a new way of doing something they had always done by hand.
The Approach
Lead with the job to be done: verifying the absence of voltage before servicing equipment is required by NFPA 70E, and doing it with portable testers is slow and can expose workers to hazards. VeriSafe automates it with the push of a button. A side-by-side comparison with the portable tester method makes the time and safety advantage obvious.
What Makes It Work
- Safety and compliance first, speaking the language of NFPA 70E that the audience lives by.
- A features-to-benefits table that connects every spec to an outcome: safety, productivity, compliance, reliability, and flexibility.
- Visual process comparison showing where portable testing creates exposure risk.
- Serious credibility cues like SIL 3 certification per IEC 61508-1, which technical buyers look for.
Launch content should build the demand curve before the product hits the shelf.