Services · Advisory & Coaching
For marketing and sales leaders who want an experienced sparring partner…without handing over the keys. Grab one focused session, or keep us on speed dial every month.
Format
1:1 and working sessions
Commitment
One session or monthly
Pricing
Flat fee or monthly retainer
Best For
Marketing & sales leaders and founders
Is This You?
✓You’re a new marketing or sales leader and want an experienced sounding board.
✓You have a big decision coming and want a second opinion before you commit.
✓You’re a founder doing marketing yourself and want to know if you’re on the right track.
✓Your team is capable, but nobody’s been through this stage of growth before.
✓You don’t need someone to run marketing…just someone to think it through with.
✓You want honest feedback from someone with no internal politics to play.
If you nodded at even one of those…let’s talk.
What You Get
Bring whatever is keeping you up at night. These are the usual suspects.
Pressure-test your plan, priorities, and budget before you commit to them.
Hiring, structure, roles, and when (and who) to hire next.
Navigating the Sales Wars without becoming a casualty.
A second opinion on the launch, rebrand, or new market you’re planning.
Which platforms to keep, cut, or buy, and where AI will actually help.
Coaching for new and growing leaders on managing up, down, and sideways.
Pick Your Format
One-Time
Bring one gnarly problem. Leave with a plan. A focused working session on a specific challenge: a launch, a messaging mess, a stalled pipeline…you name it.
What You Get
Timeline: 1–2 weeks · Pricing: Flat fee
Monthly
A been-there, done-that sparring partner in your corner every month, for the decisions that don’t fit neatly into one meeting.
What You Get
Commitment: Ongoing · Pricing: Monthly retainer
How It Works
01
We talk goals and challenges, and make sure advisory is the right fit.
02
Agree on focus areas and a meeting rhythm that works for you.
03
1:1 sessions to work through whatever is on your plate.
04
Quick help between sessions when something can’t wait.
05
A periodic look at progress and whether the focus should shift.
Expectations First
Advice only works when it gets used, so this part is mostly on you.
The Receipts
I’ve been the CMO, the VP of Marketing & Sales, the Director of Marketing, and a marketing leader inside a global enterprise. I’ve made a lot of the calls you’re about to make (and learned the hard way from a few of them).
Advisory is the shortcut: my experience, applied to your situation, without the full-time commitment.
BigScoots
CMO
Steadfast
VP of Marketing & Sales
OpenMetal
Director of Marketing
Panduit
Marketing Leadership
FAQ
With advisory, you stay in the driver’s seat and we coach. A Fractional CMO takes the wheel and owns the strategy, team, and results.
Yes. Advisory can include team sessions or workshops on positioning, alignment, or using AI on a marketing team.
The Whiteboard Session is a flat fee. The Sounding Board is a monthly retainer, based on how often we meet.
Absolutely. What you share in our sessions stays between us.
What’s Next
Need Someone in the Seat?
When coaching isn’t enough and you need a leader who owns the results.
Want the Full Picture?
A 2–3 week audit of your whole marketing and revenue engine.
Story Feeling Fuzzy?
Nail who you’re for and why you win in 3–6 weeks.
Want the thinking behind it? Read the deep dive on Fractional Marketing.
Tell us what’s on your plate. We’ll suggest a session or a monthly setup that fits.