Services · Fractional CMO
Fractional CMO: Senior Leadership, Without the Full-Time Price Tag
A seasoned marketing executive in your corner every month: owning strategy, leading the team, managing the budget, and reporting to leadership…no relocation package required.
Commitment
Ongoing, month to month
Time
A few days a month, scaled to your needs
Pricing
Monthly retainer
Best For
Growing B2B companies not ready for a full-time CMO
Is This You?
A Fractional CMO might be your next move if...
✓You need senior marketing leadership but aren’t ready for a full-time executive.
✓Your marketing team is working hard but lacks a clear strategy or direction.
✓You’re between marketing leaders and can’t afford to stall.
✓You have a big initiative coming and need experienced hands to lead it.
✓Leadership keeps asking what marketing is delivering, and nobody has a great answer.
✓You’re ready to commit to a real plan and give it time to deliver.
If you nodded at even one of those…let’s talk.
What You Get
What’s in the Seat
Everything you’d expect from a full-time CMO, on a schedule that fits where your company is today.
Strategy & Planning
Annual and quarterly marketing plans tied to revenue goals, not vanity metrics.
Budget Ownership
Where the money goes, why it goes there, and what it’s returning.
Team & Agency Leadership
Coaching your team, managing agencies and freelancers, and helping hire when it’s time.
Sales Alignment
Shared goals, lead definitions, and a working relationship with Sales that isn’t a cage match.
Leadership Reporting
Plain-English updates for your CEO and board on what’s working and what’s next.
A Seat at the Table
A real marketing voice in leadership conversations about product, pricing, and growth.
Pick Your Flavor
Three Ways to Work Together
Fractional CMO / Head of Marketing
Ongoing strategic leadership: plan, budget, team leadership, reporting, and a seat at the leadership table.
Fractional Lead + Hands-On Execution
Strategy plus doing the work: positioning, content, campaigns, and marketing ops, for teams that need more hands.
Advisory & Coaching
A lighter monthly touchpoint to pressure-test plans, coach your marketing team, and keep priorities sharp.
How It Works
I Love It When a Plan Comes Together
01
Discovery Call
We talk goals, challenges, team, and timing, and figure out if fractional is even the right fit.
02
Scope & Expectations
A written agreement on goals, metrics, scope, cadence, and decision rights. No surprises later.
03
30-60-90 Plan
A prioritized plan with quick wins and longer-term builds, so everyone knows what’s coming.
04
Execute & Report
Heads-down work with regular, plain-English updates on progress and results.
05
Review & Adjust
Scheduled check-ins to measure against the goals and adjust scope or priorities as needed.
Expectations First
What We Need From You
Fractional works best when everyone knows the plan before the action starts.
- An executive sponsor (usually your CEO or COO)
- Access to the team, data, tools, and budget needed to do the job
- Agreed goals and success metrics, in writing
- A little patience: marketing compounds over time (wax on, wax off)
The Receipts
Been There. Led That.
I’ve led marketing from the inside at startups, high-growth cloud companies, and a global enterprise, so I know what it takes to walk into an organization, get the lay of the land, and start moving things forward.
With The Marketing Mindscape, you get that same executive experience on a fractional basis.
BigScoots
CMO
Steadfast
VP of Marketing & Sales
OpenMetal
Director of Marketing
Panduit
Marketing Leadership
FAQ
Fair Questions
How much time will you spend with us?
It’s scaled to what you need, typically a few days a month. We set the cadence up front so you always know when I’m in.
How is pricing structured?
A flat monthly retainer based on scope and time. No surprise invoices.
Is there a minimum term?
Marketing takes time to compound, so we’ll agree on a realistic starting term together when we scope the engagement.
Do you do hands-on work, too?
If you need it. The Fractional Lead + Hands-On Execution option adds positioning, content, campaigns, and marketing ops.
What’s Next
Where to Go From Here
Not Ready for Ongoing?
Start with a 2–3 week audit and a 90-day plan, then decide what’s next.
Need a Sounding Board?
Monthly 1:1 advisory for marketing and sales leaders who want a been-there sparring partner.
Fix the Engine First
Get the lead stages, handoffs, and dashboards in place for your next leader.
Want the thinking behind it? Read the deep dive on Fractional Marketing.
Ready for a Marketing Leader in Your Corner?
Let’s talk goals, team, and timing, and figure out if fractional is the right fit.