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Content Marketing · Sponsored White Paper
Panduit + IDG White Paper: Transform Your Data Center from Basic to Strategic
A white paper from a vendor gets skimmed. A white paper published with a respected media brand gets read and passed around.
| Client | Panduit |
| Partner | IDG (sponsored content) |
| Format | 4-page white paper with embedded case studies |
| Year | 2013 |
The Brief
Reach data center and facilities managers who were juggling rising energy costs, capacity limits, and uptime pressure, and show them a path from basic monitoring to a strategic, intelligence-driven data center, with Panduit as the guide.
The Approach
Partner with IDG to publish a white paper that leads with the industry problem (overprovisioned power and cooling, poor visibility, rising PUE) and supports it with outside data, including the IBM estimate that 70% of the IT budget goes to simply running the data center. Panduit’s point of view comes through an expert interview and two real customer stories.
What Makes It Work
- Borrowed credibility from a major tech media brand.
- Two built-in case studies: a large storage technology company that cut costs and optimized space, and a U.K. retailer that standardized on Panduit’s 6 Zone™ methodology.
- An expert voice from a Panduit global solutions manager, rather than product copy.
- A clear “basic to strategic” story that gives readers a maturity path to follow.
Third-party credibility plus customer proof is the fastest route to buyer trust.