Click to open the full infographic.
Content Marketing · Infographic
Panduit: The Road to Intelligent DCIM Infographic
DCIM is a mouthful, and most buyers could not tell you where “basic” ends and “intelligent” begins. So we drew them a map.
| Client | Panduit |
| Product | SmartZone™ DCIM Solutions |
| Format | Long-form vertical infographic (UK/GB edition) |
| Year | 2014 |
The Brief
Explain why moving from basic DCIM to intelligent DCIM matters, in a format that works on social media, in email, and in a sales rep’s back pocket. The audience knew they needed better data center visibility but did not have a clear picture of the payoff.
The Approach
Turn the maturity journey into a literal road. Each stop along The Road to Intelligent DCIM pairs a capability with the business result it delivers, so readers can see where they are today and what the next step is worth.
What Makes It Work
- Big numbers, fast: less than 12 months ROI through improved PUE, an 80% reduction in mean time to repair, 75% faster moves, adds, and changes, and 25-30% energy savings.
- A visual journey that makes a maturity model easy to follow.
- Industry context that builds urgency, like average rack density moving from 2kW to 9kW.
- A single, clean call to action at the end of the road.
When the category is complicated, make the story visual.