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Content Marketing · E-Book Series
Steadfast: The SMB Cloud Handbook, Part 1
Small businesses do not need another cloud sales pitch. They need someone to explain the cloud in plain English. So we wrote the handbook.
| Client | Steadfast (cloud & managed IT infrastructure) |
| Format | 12-page downloadable e-book, Part 1 of a series |
| Audience | SMBs with up to 500 employees or small IT teams |
| Year | 2018 |
The Brief
Build a top-of-funnel asset that earns trust with small and medium businesses before they are ready to talk to sales. SMB buyers were stuck between marketing spin and technical jargon, and most cloud content was written for enterprise IT teams they did not have.
The Approach
Answer the questions SMBs actually ask, in the order they ask them: What is the cloud? How are businesses like mine using it? What are the different types? How does it compare to dedicated servers or colocation? And what are the risks of migrating? Part 1 sets the foundation, and later installments go deeper, so one download becomes an ongoing nurture relationship.
What Makes It Work
- A clear definition of the audience right up front (up to 500 employees or up to 5 IT staff), with a cross-link to a separate Enterprise Cloud Handbook for bigger companies.
- Education first, product second. Steadfast earns the right to be considered by teaching, not selling.
- A series structure that creates natural follow-up touchpoints for email nurture.
- A clean, on-brand design with a Steadfast-green cover that stands out in a stack of vendor PDFs.
The best lead magnet does not feel like one. It feels like help.