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Thought Leadership · Trade Media
Build or Buy Your Data Center? Same Dilemma, New Facts
Every CIO eventually faces the same question: build a new data center, or let someone else run it? This feature helped them answer it.
| Publication | The Data Center Journal, “Facility Corner” feature |
| Byline | Peter Berg |
| Format | Contributed byline article |
| Audience | CIOs, IT directors, and facilities leaders |
The Brief
Put a colocation point of view in front of data center decision-makers through a respected trade publication, and influence the build-versus-buy decision early, long before an RFP goes out.
The Approach
Frame the story around a decision readers already struggle with: build it yourself or outsource it to a colo provider. The “Same Dilemma, New Facts” angle acknowledges that the debate is old, then brings in new factors that point toward giving colocation serious consideration.
What Makes It Work
- A headline built on a real question, which gives the reader an immediate reason to keep going.
- A fresh angle on a familiar debate, which is what gets a pitch past a trade editor.
- A byline from an industry voice instead of a brand, so it reads as expertise and not advertising.
- Feature placement in a named editorial section, with full-page visual treatment.
Get into the buyer’s head at the question stage, and you are already on the shortlist.