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Sales Enablement · Solution Brochure
Panduit: Total Empowerment with SmartZone Power Management
Most DCIM systems were too big, too slow, and too expensive. This brochure turned that frustration into Panduit’s opening.
| Client | Panduit |
| Product | SmartZone™ Power Management Solutions |
| Format | 8-page solution brochure |
| Year | 2014 |
The Brief
Give sales and channel partners a single piece that explains the SmartZone power management portfolio (software, hardware, and services) and why it is a smarter way to start with DCIM.
The Approach
Name the pain first. Using an Uptime Institute survey and a 451 Research quote on DCIM’s low market maturity, the brochure calls out the problem with most systems: they are too large, take too long to implement, and require big investments with long paybacks. Then it introduces Panduit’s modular, maturity-roadmap approach as the answer: implement, monitor, and report with fast payback.
What Makes It Work
- Competitive framing without naming names. The “most DCIM systems” list does the positioning for you.
- Analyst proof points from Uptime Institute and 451 Research to back the claims.
- A portfolio stack that walks from software to hardware in a logical flow, making a broad offering easy to follow.
- Built for the sales conversation, with enough depth for a technical buyer and a clear story for an economic buyer.
Position against the category’s biggest frustration, and your solution sells itself.