Click the cover to open the full PDF.
Analyst Relations · Third-Party Validation
IDC MarketScape: Worldwide DCIM 2015 Vendor Assessment
You can say you are good. It means a lot more when IDC says it for you.
| Client | Panduit |
| Publisher | IDC (independent analyst research) |
| Format | 39-page vendor assessment report |
| Year | 2015 |
The Brief
In a crowded DCIM market with 15 assessed vendors, buyers lean heavily on analysts to build their shortlists. The goal was to put independent validation to work, turning a third-party report into a trust-building asset for campaigns, sales, and the website.
The Highlights
IDC positioned Panduit as a Major Player in the 2015 worldwide DCIM MarketScape, and the report had a lot to work with. IDC called out Panduit’s global service and support organization as a key strength, noted that the DCIM solution had grown far faster than the market average, and highlighted a high customer retention rate. It also called the SynapSense acquisition a source of powerful IoT functionality that few DCIM providers could offer.
How It Was Used
- A gated, high-value download for buyers doing serious vendor research.
- Quotable proof points for sales decks, emails, and web copy.
- A natural bridge to Panduit’s own DCIM content, such as the Road to Intelligent DCIM infographic and the SmartZone brochures.
- Late-stage reassurance for buyers who need to justify a vendor choice internally.
Analyst validation is content marketing’s most credible voice. Use it everywhere.