Services · Brand & Positioning Sprint
The Brand & Positioning Sprint: A Brand New Hope
Clarify who you are, who you’re for, and why anyone should care. Then make it show up everywhere, from the website to the sales deck. In 3–6 weeks, minus the agency theater.
Timeline
3–6 weeks
Format
Research + collaborative workshops
Pricing
Project fee
Best For
Startups, spin-outs & brands that have outgrown themselves
Is This You?
A brand sprint might be your next move if...
✓You’re a startup or spin-out that needs a name people actually remember.
✓You’ve outgrown the brand you launched with (and everyone quietly knows it).
✓You just merged or acquired, and now two brands are awkwardly sharing one website.
✓Sales keeps “fixing” the messaging on their own slides.
✓Prospects keep asking, “So…what exactly do you do?”
✓Your website, sales deck, and LinkedIn all describe you differently.
If you nodded at even one of those…we should talk.
What You Get
What You Walk Away With
A brand system people actually use…not a brand museum.
The Reality Check
A brand audit comparing how you see yourself with how customers, prospects, and your own team actually see you.
Positioning Framework
Who you’re for, what you do better, and why it matters, agreed on by leadership.
Messaging Framework
Core message, value props, and proof points for each audience. In plain English, not buzzword bingo.
Brand Story & Voice Guide
How you sound, what you say (and never say), with examples your team can borrow.
Website Messaging Recommendations
Page-by-page guidance for getting your new story onto your website.
Sales-Ready Talk Track
If your reps can’t say it with a straight face, it isn’t your brand yet. So we test it with them.
How It Works
Minus the Agency Theater
01
The Reality Check
Customer, prospect, and team interviews, plus a review of everything you’ve published.
02
Find Your “Why Us?”
Positioning workshops with leadership to agree on who you’re for and why you win.
03
Write the Story
Messaging framework, brand story, and voice guide, drafted and refined together.
04
Test It With Sales
Pressure-test the story with your reps and a few friendly customers.
05
Hand It Off
Final frameworks, guides, website recommendations, and a simple rollout plan.
Expectations First
What We Need From You
Great positioning comes from real conversations, so we’ll need a few.
- Leadership time for 2–3 positioning workshops
- Access to a handful of customers (and a few lost deals) for interviews
- Your current website, decks, and marketing materials
- One decision-maker who can make the final call
The Receipts
Brands I’ve Built From the Inside
I’ve hired agencies, fired agencies, and been the in-house marketer stuck making a 90-slide “brand vision” actually work on Monday morning. Here are a few brand stories from the trenches.
OpenMetal · Brand Launch
Launching a Brand From Scratch...With a Comic Book
When OpenMetal spun out as its own brand, it had to win over developers, an audience famously allergic to sales language. So we told the story as a comic book, robot mascot and all, plus a freeCodeCamp tutorial series that pulled 375,000+ views and drove 1,000+ inbound cloud trials.
Meet your audience where they already are.
Steadfast · Brand Campaign
Selling a Feeling in a Spec-Sheet Category
Every cloud provider was shouting about cores and uptime. Steadfast Simplicity Clouds flipped the conversation to “Relax. We Got This.” and backed it with a 7.4-minute average response time and pricing up to 43% below comparable clouds.
Own a feeling, then prove it with numbers.
Panduit · Global Brand
Making a Global Brand Feel Local (and Credible)
Keeping a big industrial brand consistent while making it feel native in the UK and EMEA, then letting IDC do the bragging by naming Panduit a Major Player in its 2015 worldwide DCIM MarketScape.
Consistency builds recognition. Proof builds trust.
FAQ
Fair Questions
Does this include a new logo?
The sprint focuses on strategy, positioning, and messaging. If you need a visual refresh too, we can scope design work as an add-on.
How much does it cost?
A project fee, scoped by company size and how many audiences and offerings we need to cover.
We just need a new tagline. Is this overkill?
Maybe! But a tagline without positioning is a sticker on a mystery box. We’ll tell you honestly on our first call.
What happens after the sprint?
You roll it out across your site, content, and sales materials. We can help with that through a GTM & Launch Playbook or a Fractional CMO engagement.
What’s Next
Where to Go From Here
Ready to Launch It?
Take your new story to market with a launch plan and a sales enablement kit.
Can Buyers Find You?
Make sure Google and AI answers are telling your new story, too.
Want Someone to Run It?
Put a seasoned leader in the seat to roll the brand out everywhere.
Want the thinking behind it? Read the deep dive on Brand Building.
Ready to Be the Brand People Remember?
Tell us where your brand stands today. We’ll show you how a sprint would get it where it needs to be.