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Digital Display · Campaign Extension
Steadfast Simplicity Clouds: Display Banner
A print ad gets a reader’s full attention for a few seconds. A banner gets about one. Different canvas, same campaign, tighter message.
| Client | Steadfast (cloud & managed IT infrastructure) |
| Product | Steadfast Simplicity Clouds |
| Format | 330 x 250 display banner |
| Role | Digital extension of the “Relax. We Got This.” print campaign |
The Brief
Carry the Simplicity Clouds launch into digital placements and retargeting, where the ad competes with everything else on the page and has a fraction of a second to register.
The Big Idea
Lead with the single most compelling proof point from the print campaign and nothing else: Great Clouds. Up to 43% Cheaper. The price message does the stopping; the “simple cloud” line underneath ties it back to the Simplicity story.
Creative Choices
- One message, zero clutter. Fitting, for a product literally named Simplicity.
- Bold, all-caps headline sized to read at a glance on desktop and mobile.
- A simple white cloud icon that signals the category instantly, no product shot required.
- Logo and tagline anchored at the bottom so the brand lands even if nobody clicks.
A great campaign does not repeat itself across channels. It edits itself for each one.