If It Ain’t Broke, Don’t Fix It. For those of us that have worked in Marketing for some time, you know how the story goes. Leadership hands down initiatives and sales goals each quarter or year. The VP of Sales and Marketing (although let’s be honest…it’s almost always really a “Sales” position) asks you to

The Noob. Okay…so maybe I am 20 years late in jumping into this blogging thing. I will admit that it is a little ironic given that I like to build myself as a self-proclaimed marketing technology enthusiast. But in my defense, I will admit that until now, I preferred to work behind the scenes. Much